Influencers at US Open Ignite Discussion on Tennis Etiquette

The US Open has become a focal point for discussions about tennis etiquette, particularly with the attendance of around 100 influencers and content creators, a significant increase from previous years. This influx has raised questions about how to introduce tennis to a broader audience while maintaining the sport's traditional decorum.

Tennis etiquette includes unwritten rules such as apologizing for points won off net cords and ensuring spectators remain quiet during play. However, the behavior of some influencers has drawn criticism, especially during key matches. For instance, during Naomi Osaka's first-round match, a group was seen conducting a photo shoot in their hospitality suite, which included using a portable ring light while she served, prompting a reprimand from the umpire.

Osaka noted that the crowd's noise level was unusually disruptive, with the umpire having to remind attendees to be quiet multiple times. She emphasized the importance of respecting the sport and suggested that attendees should familiarize themselves with tennis etiquette to enhance the experience for everyone.

World number four Coco Gauff expressed mixed feelings, acknowledging the potential benefits of attracting a new demographic while stressing the need for adherence to the sport's traditions. She likened the situation to attending a formal event and suggested that proper etiquette should be observed.

Daniil Medvedev, the seventh seed, shared a more optimistic view, stating that increasing awareness of tennis is beneficial for the sport's popularity. He believes that any effort to bring more attention to tennis should be welcomed, despite the challenges posed by the new audience dynamics.